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Internal Fame & Influence: Talk Radio
You may be aware that there is a big debate going on in the social media blogosphere about “influence”. We’re all familiar with the mantra that we should be out there leveraging influencers in our...
View ArticleKlout Adds Context to Automated Influence?
Klout recently announced its latest feature: +K. Similar to Google’s +1, Klout asks that you give users a +K for each topic for which they have influenced you. In theory, Klout scores will now include...
View ArticleLazy Marketers and Faux Measurers Make Us All Better
Hear me out. The other day, Jay Baer wrote a blog post that made my blood boil. Absolutely boil. I’m sure my eyes bugged out at my desk, and I think I may have cursed a few times while reading it. But...
View ArticleKlout Tries to Adjust your Influence…Again
Klout sent the social media world into a bit of an uproar on Oct. 26, when it tweaked how they measure influence. According to Klout, influence is the ability to drive action and is based on quality,...
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Klout Konundrum
Since the launch of their products-to-influencers Perks program over a year ago, Klout has done 100+ deals with brands, but, as Ad Age Digital reported yesterday, “…such tactics are subject to [Federal...
View ArticleQuick Hits: Klout Gets ‘Validated’; O.co Meet Overstock.com
A few thoughts on recent marketing and PR industry news:Klout Gets ‘Validated’An item in the Nov. 28 issue of Adweek about Klout’s recent reputational issues caught my attention. Not because Klout is...
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Why Your Klout Score Doesn’t Matter (Much)
Last night’s #pr20chat was on the subject of integrating offline marketing tactics with those being used online. More to the point, ensuring “real world” tactics are still playing a large part in the...
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